Seems to be a little bit of video tricks going on. To truly compare to the Blue Hammer, they need to be put at the same specs. The Blue Hammer doesn't come that dull nor as an aggressive surface finish.
Also, it will be interesting to see how they both react polished. If the Burgundy can maintain it's smooth overall read like a urethane, but with a little more pop downlane it may be something akin to the old Thunder Flash Pro. Polished, the TFP reacted like a very mild resin but with MUCH better read and you could play 4th and 5th arrow easily with it.