Guys it's the same deal with Lane 1's MAP pricing.....
Nowhere in that auction was there an ADVERTISED price. If Warren from HE BOwling wants to take a chance that he's going to lose his arse on an auction (and he did BTW) then it's his business to do so.
However a Buy It Now IS an advertised price and must meet their criteria. The same goes for a Reserve auction.
Face it...I own a brick and mortar pro shop as well as a small online shop. The manufacturers are going to sell to whomever they can to get their sales volume up. Storm sells pallet quantities of their product to some online sellers at far less than I can buy 1 or 2 balls for. Lane 1 does it, Ebonite does it and so does everybody else.
It's not the buy 4 get 1 free trade show deals that are killing then online shops...it's the manufacturers selling to the internet sellers for the same (or less) than they sell the product to the big distributors.
The only way things will level off is for everybody to quit whining about it, suck it up and pay the bill.
Bowlers.....if you want to buy cheap online then deal with the fact that the pro shop is going to charge you more to drill it and will not take care of teh warranty issues for you.
Pro Shops....suck it up, let the customers buy online, get the wrong specs, do the best you can, charge them heavy and let them learn their lesson.
Distributors....join together and stop it or quit telling teh shops that your prices are higher because you don't sell to online resellers.
In short here's the deal.....
Ball companies need to make money to stay in business and they will sell to whomever will allow them to maximize their profits.
Distributors will do what they need to do in order to stay in business and pay the light bill....join up with an internet reseller to help with volume or over-charge their brick and mortar custoemrs for teh product they need to buy.
Pro Shops....try to match internet pricing and make less per ball in hopes of selling more balls or leave your prices where they are and sell fewer balls but make more per ball.
It's then only way everybody can come out happy.
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Doug Sterner
Doug's Pro Shop
Owego, NY
http://dougsproshop@aol.com
www.dougsproshop.net
Lane 1 Buzzsaw...The Official Power Tool Of Bowling