Some of you guys just don't get it. If you want to buy a ball, specify your own layout, and have it drilled by someone 1000 miles away who's never seen you bowl, it seems to me that 900 Global doesn't want your business. In the short run, that will cost them some sales. As many of you have posted, you will never buy a ball from them, and I'm sure that Eric and Phil will lose much sleep over that.
But does anyone think that this company can go toe-to-toe with the Ebonites and Brunswicks of the world and beat them in a volume game? Of course not, so it's only sensible that they try a new plan, and new plans usually get met with strong resistance. Only time will tell if this strategy is effective.