When you're throwing one company, most reviews will be positive because companies try to fill gaps. 900 Global is very good at that.
However, there are posts from all company fanboys (myself included) that tout every ball as great. Am I going to disagree about what he said? No, as the pieces he listed look really good on paper. Would I buy something based off of what he said? No, and since his cred is already damaged by never saying a ball was a bad matchup for him, it doesn't really help anything.
When you compare the Respect Pearl to the Respect, it is maybe a 2 to 3 board difference. Does that warrant me running out and getting the Pearl? I don't think so. Booyah looks very good, who can go wrong with the Black Ops, and Dream Big looks very aggressive.
However, the constant lovefest doesn't help sales. In fact, by not being subjective, even when only throwing one company, you can actually turn people off because they can't tell the difference between what's good and bad. I've thrown 900 Global and AMF since the Break, and I can tell you that not every ball matched up for me. I didn't match up with the Bounty, or Train series, or the All Day, or the Dream, and I'll be honest. Doesn't mean they're not great releases, but they didn't match up for me. People will find that more of a selling point if you're honest.
You guys might have noticed that I have been looking at Motiv for a new look in my bag. Would have never thought that I would have said that a year ago, but the company has taken a turn that doesn't match up with my game, so it's time for me to take a peek outside of San Antonio for the first time in over a decade. Their staffers are pretty honest, and the release schedule isn't nuts. I respect that (No pun intended).
As a 900 Global mainstay, the reviews that made the brand look stupid ticked me off. I discussed this with Eric a long time ago, but since Eric is no longer with 900 Global, it doesn't really matter. It's a shame.