Recently it seems, AMF has become bowlings "red headed step-child", so to speak. When bowlers here talk about the latest, newest, most innovative products, I really can't remember AMF being in the conversation, at least not since the late 1980's, but that really isn't the case.
When they were a part of the Columbia300 umbrella, they were used as an R&D type division, and were actually the ones who did MUCH of the development of the Epoxy coverstock. That ball had GREAT potential, but was rushed into production by the PARENT company (under the parent name Columbia300 EPX T-1) before it was perfected, and it flopped. But it was very innovative and cutting edge. Some of the smartest people in the industry are working with, and for, them, so new technology isn't the problem.
Is it performance? I really can't see where anyone would have any reason to doubt the performance. The tech department there is cutting edge, even developing the SRC core in the G900 BANK, so the core tech definitely is competitive with others on the market.
And coverstocks? Don't even go there, because the guy who runs the place is Phil Cardinale, the same guy who owned Dyno-Thane and developed the first "soaker" coverstock. NOBODY knows more about cover tech than Phil. You will NOT find a reaction from ANY other company that you will not find from G900/AMF.
Is it looks? C'mon, I'm serious. Because if it is, you just aren't paying attention to what they are putting out. Color combinations that not only make the ball look good sitting on the shelf, but look good drilled and, many times, making it easier to see exactly what the ball is doing on its journey down the lane.
How about customer service? I will tell you now, BAR NONE, I have yet to be disappointed with either their responsiveness OR their willingness to help me with information, advice, or equipment. You will not find any other company that has been any more helpful to any bowler than AMF has been to me. Eric Thomas is an asset to his company and the industry.
Good covers on good cores, great service from great people, and performance as good as any other balls on the market. Why don't more people give them a try?
"Yeah, I throw AMF. What's it to ya"?