I wish you the best of luck, but I have to agree with the other posts. I know that you have to make a profit, but you're probably going to struggle to compete with the big boys (buddies, bowlingball.com) if your prices don't come down to their levels. It's a tough game for smaller online shops these days. Again, I wish you luck.
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I can't bowl 300, but I can bench 345 : )
I provide the muscle for the Fellowship of the Saws