I've used masters and storm tapes and I find the storm white tapes to last about 6 to 9 games before I start losing the feel. But this tape for me during the summer is great! Not too "sticky".
The masters, I find better used during the winter. It holds better and last a little longer. but the batch I have seems harder to remove a single tape when I have a tapered layer. And during the summer, I fidget more with this brand than I do with the tape from storm. Masters tape for me gets too tacky in the thumb hole and I snag a lot.
I am out of Masters, and I'm going to donate the rest of the roll of Storm tape to the guys at league. Only if I can find a brand fits my needs.
Oddly, on the same note, I just tested some Storm white thumb hole tape, in the cute little red box. I kind of liked it; it was slightly different from the Masters brand I have been using for 20 years. So, I thought I'd pick some up.
I ordered a big roll of it, 500 pieces. Here's the irony:
When I got the big roll, it was all but identical to Masters tape except for having the Storm logo on the back instead of the Masters logo.
The storm tape in the red plastic box had a larger white wax paper surface and slightly more texture than the Masters tape. Not huge difference but a noticeable difference. Yet the roll I got was the same.
Not sure which is the newer Storm tape. Storm had purchased Masters a few yers ago and their products are not approved for use at PBA events, where before the Storm takeover, they were not approved.