I agree with the poster above. If you're just starting out, or even if you've been bowling for a while, but using house equipment, I would suggest going to the local pro shop and looking at the beginning line equipment of any company.
The Tropical Storm by Storm is a good piece to look at. I am a "higher level, house bowler" and found this to be my go to ball for one season and all my tournaments.
The Pluto from Roto Grip is another great piece. I find it hard to believe they can sell this ball for as cheap as it is, when it performs just as good if not better than a lot of the higher end stuff.
If you have your heart set on a higher end piece (which I nor anyone on here would suggest), I would suggest looking on here, or eBay for something used, as you can find equipment, that is pretty much brand new for fairly cheap.
As far as shoes goes, look online. Find a close out, much cheaper, and being a beginner, staying cheap is the way to go. Plus it's just embarrassing when someone with no clue walks in with a $250 bowling ball and $200 shoes
To get set up, you're going to be looking at about $150-$200 for a good started ball and a decent pair of shoes.
Just an FYI, you can also look at your local Sports Authority, Dunahms, Dick's or whatever you have and find some shoes. For years, I spent $15 a year on Brunswick Kmart specials. They would last one year before falling apart. I then switched to a Pair of Dexters that were red, white and blue that I got from Sports Authority, they lasted from the age of 19 until I decided to replace them for no good reason, other than I wanted a pair of left handed shoes. My first pair of "high end shoes" fell apart after 3/4 of a season, bowling two times a week.
Good luck
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Ahhh Disco Biscuits!