That's pretty much what the go for. You could do the bowlingball.com/Google checkout deal and get a discount. Some have reported buying multiple $30 gift certs for $20 each and piling them up for close to a 30% discount. Even if it's not working like that anymore, and you can only get one, you could still get $10 off.
But even for $130, they're awesome shoes. The shop here wants almost double that.
SH