Then it is not a ball problem in itself, rather a release thing. The asnwer is simple, but hard to come by: stay behind the ball throughout your whole delivery. You will tend to break your wrist in the downswing, coming "around" the ball at its side and probably releasing it with the thumb pointing downward. The result is a low track with a small diameter. The ball just spins downlane, never getting into a roll.
While you can open up the ball's surface to increase friction and cahnces that it gets to finish, I would rather work on your delivery - keep your wrist firm and straight, and try to chase or push the ball with your ring finger as you let it go towards your target. The release is good if you get the thumb out of the ball first and feel the ball "roll" over your fingertips, forward, and you should see a dramatic change of ball reaction.
Good luck, though, easier said than done, and maybe ask a local coach for additional help.
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DizzyFugu - Reporting from Germany
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