Josh, it can be the result of a general release or even a timing flaw. Do you know your PAP or style (high/low tracker)?
However, make sure you get the thumb out of the ball in your ankle area, do not wait longer to release the ball. As an additional tip, I can only tell you to try to "drive" through the ball with your ring finger, as if you were grabbing out towards your target on the lane, upper body help upright and not bent from the waist.
You might accellerate the swing a little once the thumb is free. Side roll and hook should come by itself - do not force the issue. The ball is designed to hook through its core and drilling, and it will gladly do if you let it do its job. That's why you paid so much money fo it!
Additionally, it could also be a drilling mistake. The BW is a high MB ball, and setting it up properly for a player is more critical than with a symmetric core and a low mass bias.
I am not sure why you bought this ball, or if you were taled into it - but I'd only recommend it to a player with a clean and stable style, drilled by a pro shop who knows your game and has watched you play. A bad setup can screw up the ball reaction, and you might try as you might but never get a decent ball reaction and exploit its potential.
Just my 2 cents, hope it helps a bit...
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DizzyFugu - Reporting from Germany
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