I have been saying basically this for a while too. While I understand you want to show the ball at it's optimum, you want it to look it's best to sell it, to promote your brand, etc etc etc. But show the limits of the ball. Show what happens when you miss right, show what happens when you miss left, etc. And this can't be done on THS. Every ball looks great on THS. Videos really should be done on tougher patterns. That being said, it doesn't have to be Shark or Bear (I think that is the 52 ft one, lol), but how about USBC Blue (which I think is the harder of their "THS" versions). Then you can really show the ball doing what it's supposed to do, especially for the high end balls.
Dogtown, I don't see how your theory helps you. By doing what you are doing you can get an idea of relative strenght of balls, maybe. Being filmed on a THS though it can show a lower end ball hooking almost the same as a higher end ball....that doesn't mean it will for you. But saying you look to see what line they are playing?!? Even on THS, the actual topography of the lanes you bowl on could greatly change the reaction of the ball. Unless you are bowling on the exact lanes they filmed on, their line won't mean anything for you. You don't throw it the same way as the tester (probably), your lanes don't react the same way as the testers, and your house probably doesn't oil the same way as the center they are testing at. If you want to see what type of motion you can expect, it might help with that a little, but it is still muted somewhat by THS. And to your car reference.....they don't have an everyday Joe driving those cars either. They hire professional drivers/stuntmen/racers to film those commercials. So just because they can make the car hug the corner at 90 MPH, doesn't mean you can do it too. Most people I know, don't buy a car based on the commercials....so why should people buy a bowling ball based on a video?