It's actually kinda cool. I would change it so the pins don't flash the color, if you want them to light up as the target color just have them light up.
I see all the "this is dumb, it ruins the sport of bowling comments" on the video. This has nothing to do with the sport of bowling and assuming the cost will be sky high there won't be very many of these around. It's more of a tourist attraction unless it's affordable for business owners