A La Carte pricing was introduced to provide the pro shop with higher profits and the customer itemized services. With the economy being the way it is and customers looking everywhere to find a deal, this subject came to mind. I remember when there was one price for pro shop purchases that was a savings to the customer.  Just a thought.

Why just Brunswick and Dexter? I hear our local shop owner say he would never carry Visionary because they sell to the public(direct to the public) for the same price as they do proshops.

 

Consumers can buy visionary direct from the manufacture.

"1 of 1." 

By "a la carte", I assume it is meant the ball is priced separately from the drilling.Here in central and northern NJ, I rarely saw "a la carte" pricing. Balls were priced as drilled. (Thumb and finger inserts were always considered extras.)

 

Only recently have I seen it and then its purpose was to let potential buyers know that the shop was charging the same price as the bowler could get off the interne. Drilling was extra.

 

 

 

Edited by charlest on 1/14/2012 at 11:02 PM

jls,

 

Brunswick does have minimum retail pricing. I forget what they call it, but I know it's there. In fact, I know of one product specialist (sales rep), who has come down on a pro shop for selling below the minimum retail price.