A little different perspective -- I've been a league bowler and a Brunswick ball customer for over four decades, but I know a lot more about the marine/recreational boating business, and if you think bowling has been on a decline, it is nothing compared to the drop in sales and profits of the boating market since 2006. Brunswick/Mercury Marine is still the big dog in the industry but it is a much smaller dog than it used to be. Sales in their cash cow product (inboard/sterndrives) is down over 80%. Outboards are doing better but their boat companies suck -- Bayliner is no longer #1 (by a long shot) and Sea Ray (yacht sales are good, but family runabouts under 26' are dead). Not sure what Dusty is thinking, but the long term outlook for their recreational boating market isn't bright -- way too many governmental (EPA, CARB, E-85 gas, etc.) regulations heading this way, escalating raw material costs, new marine reserves being established restricting boaters, fishing restrictions, and the invasion of aquatic invasive species (zebra and quagga mussels) closing fresh water lakes to boaters isn't a pretty picture for the future. Maybe bowling balls and bowling alleys don't look so bad afterall.