http://www.bowlwithbrunswick.com/balls/entry-level/

Replacing the Strike King, the Rhino series provides enhanced performance and improved shelf appeal with an eye-catching logo and outstanding colors. The Rhino line features our new R-16 reactive coverstock combined with a traditional light bulb core to deliver a perfect balance between power and control for entry level ball buyers. With the launch of the Rhino series, there will be five colors – Black Pearl, Red/Black/Gold, Black/Blue/Silver, Purple/Pink/White, and Green/Silver. The Rhino balls are available in 10 through 16 pounds.

Updated with video in the original post.

I'm really enjoying mine. I love the green/silver color

SVstar34,

Any way you could reduce the size of those pictures to merely GIGANTIC??
They go completely off my 15" monitor. I think I'd need a 6' Plasma to show them.

XD fixed it. Just used a different site for the pictures

I do have to say that I have been impressed with what Brunswick has released the last 1 1/2 - 2+ years.

I feel like something new replacing the Melee line would be coming next. I'm almost considering selling off everything I have except for the Rhino and building from the bottom up

I threw the Ultra Zone looking one today. Reminds me of one of my favorite Brunswick balls ever, the Monster Scream/R. It's clean and long enough where it won't force you wayyy in when it's drier. The awesome thing though is the more you give it at the bottom, the more it gives you in the backend. I can throw it two handed also and I was shocked at how clean and strong it was when I bowled this morning on last nights league breakdown.

Just as a reference to the reaction, I was an arrow right of a Hyroad that I have which is almost identical in reaction to a same drilled Brute Strength.