Perception has a lot to do with marketing. These types of conversations about which company is berter or not is cyclical. Back 35 years ago, everyone was filling their double bags with Ebonite Gyro series equipment, Brunswick LT-48s, and the Columbia dot series. Then everyone had Hammer, AMF Angles and Columbia 300 (any of the dots series) 30 years ago. Twenty-five years ago, everyone had Hammer equipment or Brunswick Rhino equipment with a smattering of Columbia. Twenty years ago, it was Track equipment and Brunswick Zone equipment . . . Now it's Storm this, Roto Grip that, sprinkled in with Motiv else . . . . you get my drift?
That said, Phil Cardinale mentioned it's all about getting bowlers to believe they've got to get the latest and greatest. That's why stuff's being introduced to the marketplace twice, even three times a year. If you find something that's good, trust me, you can still use it decades later. Find something that works for you and do your best avoiding the hype.