Every once in a while, a company must take a step back, observe the business, and think strategically about how to bring products to market that serve the growing consumer groups. We at Brunswick have done this, and as a result of this process, we are proud to announce the introduction of a new brand of bowling balls – DV8.

The DV8 brand is being introduced to satisfy today’s younger consumers who want a more aggressive brand personality and a ball motion that is longer and stronger on the backend. The DV8 brand will have an edgier feel with marketing and ball names, and the DV8 bowling balls will provide more length and more aggressive backend reaction. 

DV8 will show its aggressive personality in the marketing and in the products themselves. DV8 bowling balls will look different on the shelves and will perform different on the lanes. A DV8 bowling ball will not be just another Brunswick ball. DV8 bowling balls will feature new core designs, new coverstocks, brighter colors, and outrageous names. In addition, DV8 balls will be backed by a 2-YEAR WARRANTY.

With the launch of the DV8 product line, there will initially be four balls in three price points including affordable performance, advanced performance, and pro performance. 

DV8 Misfit

Misfit, DV8’s affordable performance ball, is available in two color combinations and features a performance core in a standard reactive coverstock and bright neon colors with enhanced glow under black light. The Misfit is designed to provide controllable hook motion on medium to light oil lane conditions. In black light conditions, the Misfit is extremely vibrant making it a real attention-getter among recreational bowlers.

DV8 Reckless

Reckless, DV8’s advanced performance ball, features a bright, blue/green pearl color combination in a versatile reactive coverstock around a symmetric core to provide good all-purpose ball motion on medium oil lane conditions.  

DV8 Hell Raiser

Hell Raiser, DV8’s pro performance ball features the most aggressive coverstock wrapped around a strong asymmetric core for maximum performance on medium to heavy oil lane conditions.