It should have read
It was what it (it being proactive covers) was originally advertised to be,
before like everything else, and going to the next biggest hooking anything ever made department.
Yes it is a bad sentence either way.
Proactive was released and advertised as a smooth version of reactive that would still handle oil. It shortly was changed to be like everything else, the biggest hooking ball ever made.
Be good, or be good at it.