Being that I have been on all sides of this coin, I will tell everyone that how I determined who I signed to a contract was how much influence that person would have on ball sales.
If a person came to me and said, "I drilled a (insert ball name here), and I know that because of me throwing that ball, I sold 10 of them this season. Can I get a contract?" I would politely thank them and explain that I appreciate their efforts, but I needed someone who had more overall influence.
Most of you mentioned you need to be an owner or employee of a pro shop. While that is, most the time, the most influential person's as far as ball sales. It is not "cut & dry" the only way to get "on staff" with a ball company. While the majority of people I signed were pro shop operator's, I did have some folks that were good/great players in their area, who could talk up the equipment and take one of the balls we would send them, and turn that into 50 ball sales fairly quickly.
What it comes down to is how much you can affect ball sales.
Some people, who were persistant in request's, I would try and turn them down politely. But eventually, when the same person, who would have VERY LITTLE influence on ball sales, would get to be a pain, I would tell them that when we sent them a ball, we were basically giving them $100. We expected them to take that $100 and turn it into $10,000 in ball sales. With the average price of a High performance ball around $200, that would equate to 50 ball sales in the pro shop(s).
So while being a good/great player in your area (big fish/small pond), how you influence ball sales is more important than your accomplishments.
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Larry Verble