I just got my January edition of Bowling This Month, and on the back was an advery for a new Brunswick ball, the Wild Ride:

Dangerous TURNS Ahead. Revolutionary Technology. Amazing Control. Unbelievable Reaction. The result of over 18 months of research and development, the new ConneXion coverstock assures this revolutionary new ball grips the lanes to form the sharpest skid-snap backend reaction ever produced by a Brunswick ball. Versatile and forgiving, the Wild Ride provides a level of control previously unavailable with this level of angularity. Connect with the lanes like a caster rides the rails, and hold on tight for an unbeleivably Wild Ride!

Sounds interesting, anyone got any more information?

Thanks, looks interesting.

I don't throw much Brunswick, but I am very intrigued by this ball.

It does not replace the TWP, it is a much stronger coverstock. It will read oil much better than the Zone Classic. This ball continued through the backends when a few others I compared it too struggled as the oil carried down.
It appears to roll to the breakpoint without ever hooking early and comes off the spot sharply. It does remind me of a Vapor Zone going down the lane, but sharper off friction.

RoB LaW

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I'm gettin' old, I'm hurtin', but I've got Brunswick balls.......Color me competitive.