Thought I'd chime in on the subject though I rarely do.........
Big B is spending a lot of time and resources into developing their "sister" brands; DV8 and Radical Technologies. Currently those brands are on fire, and bowlers desire the latest and greatest products from those companies. Radical is just unveiling its new lineup, with offset core technologies from the originator himself, Mo Pinel.
So I ask, if you were the decision makers at Brunswick, why would you waste extra resources and marketing capabilities to fight against companies that you already own and oversee, and gain profits from just the same? I think "Big B" is striking while the iron is hot with the other companies, while still producing new products, although not at the same pace as a company like Storm or Columbia.
The Meanstreak Brawler is probably their best ball right now; I actually haven't met a person that doesn't like it and hasn't lined up with it with the correct surface adjustments. It is smooth, transitions well, and hits extremely well. From what I have seen thus far, the Beatdown carries on the tradition but handles volume and length at a much greater margin.
I drilled up the Mystic Aura, my first "high end" Brunswick ball that is their current pro-performance recommendation. Normally, I wait for discount lists and close out products in order to test their high end stuff. The Mystic is much stronger than I anticipated, even with surface adjustments and polish. OOB was far too much, even on medium-heavy tournament conditions. Currently the coverstock is at 1k abralon, with Black Magic polish; it still needs a bunch of head oil to get down the lane.
Big B is playing the game correctly; why eat into buzz and profit margins against your other companies? Sit back, wait, and follow through-- they will start bringing out more balls soon.