Its called creating a market/demand.
Brunswick makes the oil that alot of bowling centers use.
They come out with a slicker oil...
Older balls dont hook enough for a lot of people.
The NEW Brunswick Ball does though, Why? Because they test on their lanes and their oils! Boom New ball sales created!
Brunswick oils and machines used on tour so you will see them on the TV as well.
Conspiracy theory, maybe? But something to think about.
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Billy Ray
www.raysproshop.com"Let Us Help You Become More Competitive"