Not sure if this has been mentioned before --
Got my July issue of BTM today. It has an ad for a new ball, C-(System) ulti-max, spelled just that way.
It looks like a dark red and medium red pearl (it is polished & shiny).
The ad says it provides
"the most aggressive backend reaction in a Brunswick bowling ball ever",
"enhanced projection down the lane while saving axis rotation for more energy on the backend and through the pins",
"Ultimate length", "Ultimate backend, "Ultimate versatility".
Those are direct quotes from the ad.
I don't yet see it on the Brunswick web site.
"None are so blind as those who will not see."