I would love to see Brunswick put a video out of all the current ball line.

I believe most ball manufacturers are warming up to this idea.  Makes sense. Although, the audience that would watch the video is fairly small.  Once the ball is sold to a happy customer the word spreads by word of mouth. Up and down the food chain equals more sales because of good marketing and advertising.  

But one thing I don't like is a video of a pro or staff member will shoot a video on a walled or bank shot condition that makes a huge flip of the the ball on the back end.  It tells nothing of the real performance of the ball.  

I also think they should setup several oil and surface conditions to test and shoot a video. But of course, it might not be to their advantage to do this.  You know, only showing the strengths of the product.  These videos that show no bowling.. and only the specs and advertising of the ball - please don't waste my time. Better left to be read without music and a radio voice.
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The Bowling Ball Manufacturing Kingdom Scorecard (hint: they are all good)
Brunswick ***** (King)(Budweiser/Anheuser-Busch)[make Elite, Lane#1, MoRich]
Storm ***** (Prince)(Coors)[make Roto Grip, Dyno-Thane, Circle Athletics]
Columbia **** (nobleman)(Miller)[make Track, AMF]
Ebonite *** (jester)(Strohs)[make Hammer]
Visionary (no current rating)(wizard)(microbrew?)
Lanemaster (no current rating)(knight)(more microbrew?)
[Note: The end companies usually spec out their own balls]

there is a couple of videos on the current ball line.  go to the bunswick site ten click on balls, euipment section, then select high performance ball click the scorchin link beside the ball and it will show you a little video on the scorchin, ultimate, absolute and smokin...

you can also select the zone balls and just like above, there is a link on the page that will show you the vapour zone and strike zone video.

 http://www.brunswickbowling.com


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Inferno Bowler: "Throwing a strike when the game starts is only a minor obstacle. Throwing a strike when you really need it in the 10th frame can be a whole different beast"   Parker Bohn III