Doug, are you trying to re-create the box finish? If so, you'll need to apply High Gloss after the Rough Buff.
I can't speak to the exact process used at the factory, but from my own experimentation, I've found that I can get close enough for my tastes by applying a half-dollar-sized amount of product to four sides of the ball, and then using a clean towel to buff the other two sides. So for the Damage, you'd need to do this with both the Rough Buff and the High Gloss.
Hope this helps, let us know how it works for you.
Ray Salas
Brunswick Amateur Staff
http://www.brunswickbowling.com