First, I'd like to thank everyone for all of the comments and suggestions regarding the makeover project. We will take all of these into account as we further our endeavors with the makeover project and other projects affiliated with YouBowl.
As Bill and John previously mentioned, YouBowl is targeting the only growing sector of bowlers - the recreational bowlers. This crowd is not interested in watching competitive bowling or talking solely about the sport. So we have devised various projects, i.e. the makeover video, to further spark interest and get people more excited about bowling.
Everyone in the bowling industry realizes that we are losing league and competitive bowlers. However, if we are able to entice the recreational crowd to get more excited about the sport, then hopefully we could start seeing an increase in league bowlers instead of the depressing decreases of late.
We all love bowling and we all want to see the sport flourish. YouBowl and the makeover video is trying to accomplish this through creative means and unique concepts.
As far as the makeover video goes, it's going to be conducted just as any other makeover show - hair, makeup, new wardrobe. The sponsorship of the video is going into the production costs, not paying for the haircut, makeup, etc. We already have vendors who are donating their services to pay for this.
As most of you know, makeover shows are very popular and we trying to bring that popularity and associate it with bowling, thus bridging the gap between bowling and the recreational bowling crowd.
Again thank you for all of the input!
~Missy Bellinder
