I suspect that it comes down to the bottom line, sales. No matter where you look there's going to be someone who MIGHT be a better bowler, but on what? House shots?
Speaking for myself, I KNOW it's because of sales. I'm in the busiest pro shop in the whole area. We've already got 2 Storm staffers, 2 Roto staffers, a Columbia staffer, and me with Brunswick very closely tied to our shops. A few years ago our shop was selling virtually zero Brunswick product here in Storm country.
I'm a decent bowler, but my product knowledge and ability to relate to the customer is my strength. So Brunswick (and any other company) wants people who can be visible, approachable, knowledgeable, and be in a position to sell balls. If you're not on the PBA tour, what value would you be to the company unless you can sell balls?
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Lane Carter, Strike Zone Pro Shops - Salt Lake City, Utah
Brunswick Amateur Staff