When was the last time you saw a Brunswick ball 'go long and snap off'? What Brunswick is attempting, is to compliment there general characteristic of earlier, smoother reactions.
A. On house conditions, everything typically responds the same way, within a board or 2.
B. When they are fresh, Brunswick balls react as well, if not better, than any other cover on the market. They are trying to compliment this reaction for later through transition and breakdown.
C. Most bowlers do not understand ball reaction and what is best for their games. It's similar to hitting driver on every hole, no matter what. Balls that tend to be smoother, transition wise, are better for the masses.
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Formerly BrunsRico