Columbia has made some good balls that have worked well for me, (Wicked, Reaction Ricochet), but I haven't bought one in over a year, for a couple of different reasons. I don't know if it's the way the pictures of their weight blocks are drawn, but they all look so similar, even ones that are supposed to be different, have the same look, couple of densities, stacked on one another, and a flip block, or maybe two. I guess their idea is it's a well thought out core, just change the coverstock. The other thing I'm not crazy about is when you see their ads in BTM, there's very little description about the ball itself. No core pic, a couple of numbers but mostly just ad hype. I'm also trying to limit myself to only 2 or 3 companies (possibly Brunswick, Storm, Roto Grip) so that I'll have less options when looking for a new ball, and while I don't agree with bashing a company, I have been disappointed with Columbia's releases lately also.