Hey there Columbia fans. I am a pro shop operator who sells primarily Storm, Roto, and Hammer based on what people in my area ask me to carry - not necessarily what I prefer. I don't sell many higher end Columbias but the Freeze has turned out to be a very popular ball.
For the past month of so the biggest seller has been the Freeze. The Freeze is by far that best ball for the price in the market these days. I used to sell either Tropicals and Scouts, but now I sell Freezes and Rayzrs.
From my perspective a solid version would basically round out my entry level reactive price point. I would then have a true mild but strong-hitting reactive (Rayzr), a medium oil ball with hook (Freeze), and a medium oil smooth roller (solid Freeze).