Tburky is pretty much right.. I was an Elite Pro Shop member a couple years ago. Each company sets their own parameters but for Columbia there are two levels, gold and platinum. Gold was $375. and got you 4 new ball releases, Platinum was $750. and that got you 1 of each of the new balls released during the season. They also give you 4 Elite Pro Shop shirts, a jacket, shop apron, banner, and other cool stuff.
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Joeyd
Perfect Fit Pro Shop
Holiday Lanes Westport
Westport, MA