Columbia must not have a market research department. What dipstick is coming up with the names for their Value Performance Line? First "Jazz" and now "Freeze". Do they want these balls to sit on the shelf gathering dust?
It seems to me that the largest potential market for bowling balls is still league bowlers, and as far as I know most league bowlers are still working man and women. So it would only make sense to name the your bowling balls something that would appeal to your potential customers.
How many of you think that "Freeze" is a good name for a ball? Or "Jazz"?
I could come up with better names than that using a boggle game, for Christ's sake. They could name their Value Performance Balls something totally retarded, like breeds of dogs, and still end up being more appealing than "Freeze". (Doberman, Pit Bull, Rottweiler. I know they're dumb, but they're still better than "Freeze".)
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ILBT!
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