You said you're new to bowling, but any info you can give us would help. Is your speed high, medium, or low? How about your revs?
Is everyone's elses equipment hooking the same? They may have put out more oil. The Wild won't hook much at all in anything more than medium oil.
A good cleaning never hurts. Simple Green and the citrus degreasers do a great job for the money. Dedicated bowling ball cleaners like Neo-Tac's Hook It are better, but cost more.
Balls like the Wild don't typically absorb a lot of oil, but you can wash it in a tub of hot water with Dawn dishwashing liquid. Take the ball out and wipe it off every 20 minutes. Replace the water if you see a lot of oil.
If your ball has a heavy track (a series of pits or scratches running more or less beside your thumb and finger holes) you will need to get it resurfaced. See your pro shop.
That's the quick version. We can give you more details in anything you have questions about.
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