That is true in general for application of all polishes. The harder you press, the longer your press, the more polish you use, the glossier the ball gets, the longer it goes, the harder it flips, and the more susceptible it is to carrydown or spottiness.
Only put as much shine on a ball as you need. You should stop at different points and test it to see if you've added enough shine to get the length you need.
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"None are so blind as those who will not see."