IMO, you should have different people use the EXACT SAME tool to do the measuring. I say this due to my experience with enormous differences in the quality of the measuring tools themselves.
On tape measures used for basic carpentry, I have seen guys measure off 5 feet using one brand of measure, and then repeat it using another brand and discover the ending difference between the two was approximately 3/16".
Same thing in the science industry, the old lab I used to work in was restricted to using only one brand of measuring instruments because of inconsistent results using multiple brands.
Hope this helps.