Flare management, for me, has to do with the distance between the flare rings on the ball. If, for example, they get too far apart the ball would "over-flare" and is likely to hit weaker than otherwise. Layouts at 3 3/8" from PAP would produce "maximum" flare with everything further or closer than that producing less overall flare.
This all can vary somewhat from bowler to bowler, their release characteristics, and conditions bowled on. Some of my best carrying balls consistently have flare rings that are fairly close to each other. Rico can surely elaborate and say it better, due to his vast experience in the industry. Rico... You're being paged...