It is not really matching up to a company. It is more matching up to a reaction type. It just works out that certain companies tend to specialize more in a certain reaction. Storm-skip/flip Brunswick- midlane roll/arc
It is really the type of reaction you are most comfortable throwing (skid/snap, arcing). it is the reaction type that you can use on most patterns and be competitive with.
I find that for myself this is more of a skid type reaction.
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Bowler19
But be not afraid of greatness: some are born great, some achieve greatness, and some have greatness thrust upon them.-W. Shakespear