While they do mention daily cleaning on the video, I took that as "clean every day you bowl" not clean every day. And in addition to the recommended regular cleaning, Ebonite also has a maintenance guide PDF that explains when to do deeper cleanings and resurfacings - nice little document.
I think the last two or three years has been the life frame of the One series, where they really pushed the technical concept of "absorption rates". With the more advanced balls come responsibility to maintain or they will absorb too much oil and wear out or die. With the NV line, they've backed off the ever-increasing absorption rates in lieu of sub-moleculer traction, but they still soak up the oil - which helps in performance.
Someone once compared it to performance tires. You can get really good ones with great treads or whatever, but as you take advantage of that traction, they wear out. You could get more durable tires, but they won't perform as well. I know it's not a perfect comparison. But I'm OK knowing that if I want the performance from a high end ball, I'll either have to be diligent with maintenance or replace it more often.
