This brings up another issue, especially when it comes to value.
For some manufacturers now, the name also helps to extend the value of a line of bowling balls. For example, Brunswick just resurrected the Rhino Pro line and re-released the Gold Rhino Pro. C300 brought back the U2. Hammer brought back the Burgundy.
Obviously, none of thee balls are of the same cover, core, and finish of their originals, but they did bring back something more unique: trust in the brand of the ball, as its reputation has preceded it...
However, nothing from Ebonite in this case. Of the three mentioned above, the U2 would have been the oldest, dating back to 1990. Gold Rhino Pro was 1993. Ebonite has been rather silent on this; not as if they are required to do something, but quite the opposite. They haven't jumped on the bandwagon.
They have some good lines they could do this with: Thunderbolt, Crush, Nitro, Turbo. If half of EBI has done climbed on board with this, I'm surprised Ebonite hasn't.
I know they just revived (more like 'extended') the GB series, but between that, and the Cyclone, it never really was 'dead'. And comparing the time it first came out to the releases of the first U2, Rhino Pro and Burgundy, they are still new and relevant.
BL.