Just got the email blast on this, and it is all over Ebonite's FB page.
Interesting bit of marketing on this one. They're treating it like the launch day of a new series of gaming cards (read: Yu-Gi-Oh, World of Warcraft, etc.) with a contest on top of it to boot.
Looks like they are all going to have the same specs, regardless of color of the ball: GB 12.7 coverstock, Mission core, 500/1000 Abralon polished, asymmetric core.
They marketed the contest as not even EBI knows what is packed into what, let alone who gets what, with Black being common, Red being rare (less than 10% of the balls made were red), and Gold being ultra-rare (less than 1% of the balls made were gold). If you get gold, you get a free Black Unknown and a jacket.
WWRD: 9/20/2016. Video is below.
BL.