I agree.  Although I'm surprised Ronnie didn't notice the 10 pin missing out of the rack in the 2nd frame.  But, I really like that is being done with the Ebonite brand.  It gives bowlers a good idea of how a ball can fit into their game and think they should expand it through all of their brands.

Only other thing I would suggest to EBI is in addition to the house shot, maybe have a game where they're on a sport pattern to really show off how it can work in a tournament arsenal.