IMHO, I think it is a testbed strategy. The NV is high performance, so it would be IMO too early to replace the One series, and it would not really fit in it either.
On the other side, the NV offers new technolgy (at least, Ebonite says so). If it ends up like a mess like the EPX-T1 which was sold as the next best bowling thing under the neon sun of the lanes, this would be a considerable damage to the Ebonite brand.
Therefore, a "Limited edition" label makes the ball stand apart from the normal arsenal, and there is still the option to introduce it (or its technology) in the next generation after the Ones.
Additionally, limited editions always create craze and demand, so the batch will be easily sold without greater image risk for the Ebonite brand.
Wait and see.
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DizzyFugu - Reporting from Germany (Oct. '06)
"Put some make-up on your face
Make this world a better place!"
Kahimi Karie, 'Good morning world'
Edited on 1/29/2007 10:16 AM
