ebohammer, i''ve always wondered the same thing. since most companies rarely release a ball that is a complete dud reaction wise nowadays you would think that shelf appeal would play a bigger part in trying to sell something in their catalog to someone who may not be familiar with any given balls reaction. in the pro shop that i go to it seems as though most walk in customers are always drawn to storms'' offerings first and then ask about other companies stuff later. it seems as though ebonite doesn''t think that their equipment needs any shelf appeal at all, especially their higher end equipment.
i remember when the evolve came out i had to ask the pro shop owner where was it at because i mistook it for a playmaker, which looks like a boom, which looks like a magic touch, which looks like a raid ....... but i bet you that you can see a reign eight lanes away and it stands out. i''m not bashing ebonite but i wish that they could change this for the better.
Edited on 5/21/2010 10:17 PM