Discontinuing the V2 sanded would, in my worthless opinion, be the final nail in the Ebonite coffin. As things stand now, their new balls have not garnered significant interest.
Their brand new Fire and Ice (Stinger Low Flare w/ Trimax cover)seem to be only new colors for re-made old balls. Their discontuing of the Stinger and the Cat line have done significant damage to their image as an arsenal provider. The Cat line was th eequivalent of Columbia's Messenger and Brunswick's Monster lines. The Player and Shooter lines have not been used or advertised properly; they have the potential to be great long term balls.
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"We get old too fast, and too late, smart."