TBH I think they need to figure out just exactly what Ebonite is these days. All the rest of their brands kind of all have their own identity except for Ebonite.
Columbia 300 puts out great looking balls with great names. You have the Eruption lines, the Smackdown, etc. that would appeal to younger bowlers.
Hammer has always been that company for people that wanted to be a bit different, and they do a pretty dang good job with marketing with video. While they have been venturing out into other lines, they always have those tie ins with " Hammers" that people love ( Nails, Wrench, etc.)
Track has the crazy number system, and its something different. When you see a 300c or whatever number it is, you know that person is throwing Track.
Ebonite just comes off boring and rather bland and just doesn't have a brand identity imo.
