You really can't call it price gouging because you have other options available.
Elite is simply using a common pricing strategy designed to create the illusion of a superior product. Several golf manufacturers have used this strategy successfully. Unfortunately it has been a failed strategy for Elite. But they're working their way around it without cutting their prices. First they offered any other company's top end ball "free" with the purchase of either an Alien or Blue Alien. Now they're doing a "buy one, get one free" strategy for the Red Alien. This allows them to keep the $289 price tag on the ball, when in all actuality they're selling the Red Alien for $144.50.
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ILBT!
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