Actually, $170 doesnt make the shop much more than $30. Believe me, my driller attended the Columbia seminar where these balls were given out. My guy told me how much they cost, wholesale, and the requirements to buy them. That shirt you get with it is a joke. I think Columbia has shot them selfs in the foot with this deal. One time orders, thats right there are only 16 available to each shop!!! And they had to be ordered all at once, only one order per shop. Where I am it is the off season for bowling, why in the world would a pro shop want to stock a ball at this time of year. Especially one that is so limited, but has no real marketing attached to it.
Matt