No matter what the core name is or looks like if "new" or "old" the numbers always fit the usbc guidelines for specs. There is no new ball shape or reaction on the lanes we haven't seen before. It's just marketing. You have been buying the same stuff for years.
It's just nice when they can actually make the colors and logos look good… ..that seems to be harder for them to do these days. Liked both Rebels and Sideswipes. In terms of looks and names the replacements are a bit of a let down.
Yeah thats how I feel, Juke looks atrocious and EBI has went with a thinner scribing for labels which also doesn't help the look either.
Columbia300 has started using a different "engraving" process for the labels on their newer stuff. It is very similar to Motiv Neomark graphics. My Swerve has the new style labels, and the Juke (which looks like the Urge's long lost twin) looks to also have the new style label as well. Ebonite branded balls seem to still be using the traditional engraving style...the labels on my Adrenaline Shot are very shallow but still traditional engraving. My Warrior's engravings are very pronounced [with glitter embedded in the engraving paint]. My GB2 MVP also has the traditional engraving. Ultimately, shelf appeal doesn't translate to performance on the lane. If one of the ball companies came out with a ball that absolutely guaranteed 30 more pins on your average, but was baby poo brown with neon pink labels, would you not buy it because of the look?
I had a Hammer Diesel Particle Pearl "back in the day" and absolutely loved it. However, I am not going to spend $127 for this new one when I can buy a closeout High Performance line EBI ball for $99-$109 (Warrior Supreme/Elite, Swerve FX/GT, Paradox, etc.) Closeouts are the best way to update an arsenal, because as ignitebowling said you are getting the same technology as the "new" stuff just with last year's name/label. These ball companies need to bring their new releases into balance. There is simply no need to constantly refresh their products like they do. I get they are trying to create demand [an artificial demand at that] and give their marketing and sales departments something to do, but it is really out of control. The newest ball in my arsenal was released 18 months ago and is working just fine, despite what the ball companies want you to believe.