I agree.Was interested in the hammer arson high flare but only 2 vids of this ball are available on youtube. Really 2 vids, out of all the staffers who get this ball for nothing I would expect more exposure with a new release. Also just received my June edition of bowlers journal magazine and was kind of scratching my head when I saw the Brunswick soul mate with a higher overall performance rating the AHF. And the soul mate is $40 cheaper! WTF?